With the internet business services expanding at a swift speed, individuals nowadays often forget that when you run a business the name you choose can have a lot of impact on your success.
A superb business name will boost brand awareness, drawing your customers to your business, giving your business the feeling that it’s an established brand.
Think of a name that has the potential to set your brand apart and make you different from the rest of the business out there.
Some of the most popular names in the market today are Starbucks, Subway, Microsoft, Apple, and Google.
As a business owner, there’s nothing wrong in wanting to pick a name that has a positive message to it and convey a positive image of your business.
Planning for your business name is the first step towards creating a business brand that is as memorable and recognizable as possible.
One of the first steps to do this is to build your customer persona or brand image
Knowing your customer will help you develop the unique identity of your business that your customers will be able to relate to.
Many people today do not use their birth names in business or social contexts. Customers only know their first names and if their first names are not attached to a brand or company, the customer may easily confuse your business name for an existing or competing brand.
It’s crucial that you not only come up with a memorable, unique name for your company, but also one that the general public will instantly recognize.
Though using a name or word that has a local context to it will be ideal, if you can’t find a name that fits the bill, that is fine too. Make sure the name you choose is at least one syllable in length.
Website unique business name ideas
A website is a great medium in which your business can get the word out about its existence to a wider audience.
However, you might not think about the website when designing a business name.
Use your best judgement to come up with a name that will work well with your website.
Some of the most well-known names in the world today are associated with websites: google, google.com, YouTube, and Facebook.
Design and development are services
Coding or web design might not be as necessary or difficult to accomplish as you thought. In fact, you might even be able to develop a web design yourself.
Many business owners manage their own websites without professional help.
However, if you want your business website to stand out from the rest, consider adding a professional logo and/or coding to it.
If you choose to hire someone to develop your website for you, consider working with a specialist such as a web developer.
Due to the growing popularity of websites in our increasingly technological society, we often see hundreds of websites with the same URL and similar names.
Therefore, it’s no longer possible to get away with a name that might not be unique.
To avoid confusion and to ensure the name of your website doesn’t have the same domain name as another company’s, a name that is short and memorable is preferable.
Your startup’s name
Your startup’s name can make a big difference in how well you are perceived and how successful your business is. All your customers have one thing in common – they want what you have to offer them.
A business name is the key to giving your business credibility. People will be familiar with your business and what it offers to potential clients if they know your business name.
A good business name is short, memorable, and easy to pronounce. Think about your customers’ needs and what they expect from you as a business owner.
Don’t forget that your company name needs to stand out amongst other companies and compete with new or established brands.
An overall memorable name can be achieved through a word-play or pun. For example, ask yourself: “What is your brand, and what do you offer?”
First, you can consider your name’s origin. Is it a word? An acronym?
A symbol? Perhaps a combination of all three? Then you might consider a literal interpretation of your name.
For instance, why not simply opt for a word that best describes your company?
There is a long list of good business names. Below are just a few examples: Airbnb, Uber, and Lyft.
When it comes to choosing a name for your business, you have a choice of ways you can go about it.
You can try out a lot of names on the internet, try out hundreds of names in the hope that one will really catch your fancy, or you can find inspiration by researching what others have done.