Why we love Promo Panda (and you probably will too)
Our core team of editors here at LNGFRM has been very happy as of late.
Our traffic is up 200% year over year.
Yeah, we’ve taken this thing from a little side project in 2017 to a legit and (somewhat) global phenomenon.
We’re averaging about 53,000 readers per month from 10+ countries!
So to all of our loyal readers, thank you for supporting LNGFRM for the past four years.
We’ll continue to bring you awesome content that you didn’t need (but we know you want).
Why is our traffic so much?
The answer is simple – about a year ago we started working with Los Angeles-based communications company Panda Inc.
Panda offers some crazy SEO services for both individuals and blogs.
As a favor to them for helping us bring our traffic up, we wanted to review their main consumer-facing product: Promo Panda.
First off – Promo Panda IS NOT a scam
We should probably clarify this now:
As of writing this article, if you search “Promo Panda Scam” on Google, you’ll see a lot of review websites that describe “PromoPanda” as nothing more than a petty internet scam.
The problem is that these review sites are referring to an older version of promopanda.com, back when it was owned by some random Chinese person or group.
Whoever or whatever owned the domain promopanda.com in 2017/2018 IS NOT the same group of people that own Promo Panda now.
I reached out to Panda Inc. CEO Derek Sturman
After seeing a few of these results, I sent an email to one Promo Panda co-creator Derek Sturman.
“Unfortunately, we didn’t realize that the previous owners of the domain promopanda.com were running a less-than-reputable online store. We had already launched by the time we figured it out, thanks to some users who sent us messages asking if those reviews were about us.”
So, fear not prospective Panda Inc. customers: if you see any articles or review sites like SiteJabber, Trustpilot, etc. about Promo Panda, you’re probably reading about some crappy Chinese online store that no longer exists.
Sidebar: Trustpilot sucks
Also in his email reply, Sturman included some choice words for Trustpilot.
Allegedly, the following went down:
Sturman was in contact with multiple Trustpilot representatives in an attempt to clear the non-relevant content from a reviews page for one PromoPanda.com.
He was then notified by a Trustpilot account executive that company policy dictates there be only one Trustpilot profile per business.
Worse yet, Sturman was told that Trustpilot has a strict company policy in which a business’s review page can’t have any reviews wiped, even when that business “changes ownership”.
“This policy would make sense in our particular case if, in fact, Promo Panda was a business that changed ownership. The reality is that Panda Inc. is a newly formed business that just so happens to have purchased a domain name formerly owned by Chinese scammers. There hasn’t been any ‘change of ownership’ business-wise except for the domain name. A domain name IS NOT a business.”
After attempting to explain this to the Trustpilot rep, he was simply shoveled over to a different who was even less helpful.
“Why the hell would I want to work with a company that doesn’t adhere to its own policies? They purposefully allow bogus, totally irrelevant reviews to clog up our page.”
Sturman encourages people to not only ignore Promo Panda’s Trustpilot page but to ignore Trustpilot pages for all businesses in general.
“It just feels like a small business protection racket a-la Yelp.”
Despite the misunderstanding, Sturman insists that he’s leaving the door open to Trustpilot should they desire to make it right.
“To anyone at Trustpilot who ends up reading this, feel free to shoot me an email so we can clear this up. In the meantime, I’ll keep telling business owners that Trustpilot is a complete waste of money. Promo Panda can do a better job of boosting their digital business reputation for less money.”
If you ask us, Trustpilot, Yelp, and all those review sites are garbage anyway. Why waste time consuming content from crappy corporate monoliths when you can get the latest scoop from authentic indy blogs like LNGFRM? 🙂
Why would someone use Promo Panda?
There are two main answers to this question.
Let’s tackle each one individually.
You’re a musician/filmmaker/business owner trying to improve your online branding
Let’s face it – I think we speak for every creative out there when we say that promoting yourself can often feel like a shitty, dead-end endeavor.
It can also feel too self-serving to try and tell people “hey, look at me!” when you’d rather just shut up and do the things that we think are worth promoting in the first place.
Basically, Promo Panda uses some crazy tech algorithms (what doesn’t these days) to automatically find opportunities to be featured in online media.
What that means is that all you have to do is upload your info and order your placements just like you would buy something on an online store.
It sounds crazy until you try it. We know that it works very well because LNGFRM has actually been the destination for some very cool people who’ve used the platform.
Which leads us to our next use case…
You’re a blog/site owner who wants more traffic to your site
This is why we use Promo Panda.
If you’ve ever seen an interview with or feature about some awesome personality here on LNGFRM, there’s a decent chance we covered that personality on account of Promo Panda.
It just makes it easy for us to know who and what to write about.
The result is that cool people are featured on our blog, our traffic goes up like crazy, and we don’t really have to work that hard. It’s awesome!