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Most people don’t focus too much on business strategies in making music. That’s the reason why there are a lot of Nigerian musicians out there that don’t make a lot of money.

To become a successful musician in Nigeria, you should learn the fundamentals of business strategies.

Learning about business strategies will help you avoid the mistakes of some musicians and create a legitimate revenue stream for your music business.

Get active


It’s always a good thing to get your body moving. Exercise can be done in many ways.

Exercise helps release stress and it also helps improve the physical performance of the body.

It’s also important that you get enough rest. Most people in Nigeria tend to overwork themselves and they make themselves sick.

To maximize the amount of time you have to create your music and maximize your productivity, take breaks and rest when you feel tired.

It will improve your creativity and make you a better musician.

Get social

Many musicians make a lot of money by getting fans on social media and also developing an active online presence.

You should find an active social media community for your brand and connect with your fans.

Building a strong presence on social media can make all the difference in your career.

You also should develop a reputation as an artist who loves interacting with his fans on social media and encourage them to do the same.

Social media is a great way to get fans interested in your music and you can build a community around your music, which can help push your career.


Networking is the cornerstone of success for most musicians.

By networking, you can build strong relationships with some of the most successful Nigerian musicians.

You can learn from their mistakes and their success stories.

Networking is also important because it can help you get tips on how to get a record deal.

It can also be used to help you create a revenue stream for your music.

You can offer to produce some songs for some artists and these people can help you produce a track for yourself.

You can also learn how to make your music available for sale online or in stores.

Articulate your music

Seated man listening music on this phone

Writing a song is a lot like writing a story. You have to decide what your theme is and how you want to get your message across.

It’s also important that you know what your target market is, so you can write a song that would appeal to them.

Your song should include the lyrics, tune, instrumentation, and arrangement.

Create a video for your songs

Taking your songs out to the people is always a good idea. You can make a music video for your songs and show off your talents.

You can also perform your songs at some concerts, so you can test how the crowd reacts.

Get in touch with the entertainment business

If you want to be a successful musician in Nigeria, you should learn about the entertainment business.

This will help you develop a clearer vision of how you can make the best use of your talents and generate the most revenue for your music career.

Learn the latest trends in the entertainment business and use these trends to guide your business decisions.

Record the right song

There’s nothing that looks more like a terrible marketing strategy than trying to sell your first album in a record store.

If you want to sell your music, you’ll have to have your music professionally recorded, marketed, and distributed.

This means you have to go to a record label.

A lot of Nigerian musicians release their music on Youtube and other free sites.

However, a lot of the music is mediocre and doesn’t have the potential to sell well.

Take some time to really consider the best way to release your music, which will result in a better-quality music video and will help you get the best possible exposure for your music.

Build your personal brand

We’ve talked about a lot of the things that can help you get a record deal.

You should also build a strong personal brand that fans can relate to.

Many musicians make millions of dollars by building their own personal brands.

Building a strong personal brand involves developing a dedicated online presence, being involved in your community, and having strong relationships with people in your industry.

Social media

Social Media Facebook

Social media has become an important part of the way many people are finding and making music.

Most music lovers make their music available for free on sites like YouTube and Soundcloud, so the opportunity to make money through social media is huge.

You can use social media to build your brand and make your music available to more people.

Getting local radio attention

Getting played on the radio is another way to make money with your music.

Local radio stations are usually looking for new music. You can easily get your music played on radio stations by signing up with them.

Listen to these local radio stations and see which ones are playing your music and consider which local radio stations you want to be on.

Learn to use the big online marketing tools

You should also develop a strong online presence, so you can create content that people will want to share.

Using social media and creating a YouTube channel are two of the most important marketing tools you can use.

Online advertising can also help you get your music heard, but that’s a topic for another day.


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