Sridhar Vembu Urges Corporate Caution Over Frontier AI Model Reliance
Zoho founder Sridhar Vembu warns that companies must prioritize data sovereignty by building internal AI models to protect sensitive intellectual property.

Trevor Paglen’s latest book, How to See Like a Machine: Images After AI, documents the decade-long evolution of computer vision and its role in fundamentally altering human perception. The publication serves as a rigorous investigation into how modern technological revolutions have effectively hijacked visual culture for the purpose of state and corporate surveillance.
Paglen argues that the current era of digital imagery represents a more significant shift than the historical invention of perspective or the rise of mass consumer photography. He posits that digital images no longer function as simple representations of reality but instead serve as active, machine-readable interfaces designed to extract value and exert influence. These systems operate with a granularity that allows for the constant monitoring of commercial and industrial spaces, effectively automating the act of seeing through complex mathematical abstractions.
The reliance on these technologies has created an invisible, machine-to-machine image world that operates largely outside of human analytical loops. Paglen highlights how these systems are often trained on datasets like ImageNet, which contain embedded biases that reflect the crude assumptions of their creators. This technical architecture, he contends, facilitates a form of systemic discrimination that is now deeply encoded into the digital structures shaping modern life.
The automation of image-making through generative media has further eroded the fragile truce between perception and reality that defined the modern empirical age. Paglen suggests that these tools are increasingly used as engineered payloads designed to manipulate target neurological circuits. He describes this phenomenon as the Society of Psyop, where images act as cognitive injection attacks against a collective sense of reality.
The research underpinning these applications draws from a history of human perception studies, including experiments that bridge the gap between scientific inquiry and psychological manipulation. Paglen details how the CIA and various researchers have historically investigated the manipulation of human perception, a history that now informs the development of contemporary visual technologies. These developments suggest that the relationship between images and power has become far more intimate and terrifying than in any previous epoch, particularly as facial recognition and license plate tracking become standard.
Traditional theories used to interpret visual culture are now largely obsolete in the face of these operational interfaces. Observers must stop asking what images say about the world and instead focus on what they are actively doing to human subjects. This change in perspective is essential for understanding how technology has moved from a tool of human expression to a mechanism of control.
The implications for individual autonomy are stark, as the systems designed to monitor and influence behavior become increasingly ubiquitous. By framing these technologies as instruments of power, Paglen provides a framework for recognizing the hidden political and economic repercussions of our current digital environment. The challenge for society is not merely to observe these changes but to understand the scale and speed at which they are reshaping the human experience.
The work serves as a warning that our current digital imagery is being actively engineered, requiring a radical update to the language and critical tools used to understand it. As these systems become more integrated into daily life, the ability to maintain spaces free from such influence becomes a critical, albeit difficult, endeavor. The future of visual culture will likely be defined by the ongoing struggle to reclaim agency from these automated systems.
Observers should monitor whether new regulatory frameworks or cultural movements can successfully carve out spaces that remain shielded from these pervasive cognitive injection attacks. The ultimate test will be whether humanity can adapt its understanding of reality before the machine-readable world becomes the only one that remains.
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