NEWS

Apple One Needs a Student Tier to Capture Young Consumers

Apple’s subscription service could enhance its appeal by introducing a student tier, making its offerings more accessible to young consumers. This move would not only attract budget-conscious students but also foster long-term brand loyalty among the next generation.

By
LNGFRM Team
Published March 22, 2025
Image courtesy of 9to5 Mac

In 2020, Apple unveiled Apple One, a subscription service that bundled several of its offerings into three convenient tiers: Individual, Family, and Premier.

The tech giant’s aim was clear—simplify the subscription experience for its devoted users while offering a discount for bundling multiple services.

Yet, amidst the applause and the ongoing embrace of Apple One, there’s a noticeable omission: a tailored plan for students, a demographic that could greatly benefit from the Apple ecosystem at a reduced price.

The current Apple One tiers range from the Individual plan at $19.95 per month, which includes Apple Music, Apple Arcade, Apple TV+, and 50GB of iCloud+ storage.

The Premier plan is offered at $37.95 per month, adding Apple Fitness+, Apple News+, and a hefty 2TB of iCloud+ storage.

These offerings cater well to most Apple users, but they overlook the potential of a student-focused tier.

This is a curious oversight, considering Apple already provides a student discount for Apple Music, which cuts the cost nearly in half and adds the bonus of free Apple TV+ access.

The idea of an Apple One Student plan seems not only logical but strategically advantageous.

Imagine a world where college students, often living on tight budgets, could access a discounted bundle of Apple’s essential services.

For around $10.95 per month, students could enjoy the benefits of the Individual plan at a more affordable price, making Apple’s services more accessible for academic and recreational use.

This isn’t just about expanding subscriber numbers; it’s about fostering brand loyalty among young adults poised to enter the workforce, who might remain loyal users long after graduation.

This proposed student tier would enable Apple to capture a critical market segment.

Students are not only potential long-term customers but also influential brand ambassadors within their peer networks.

As they immerse themselves in Apple’s services—using iCloud for academic projects, enjoying downtime with Apple Arcade, and staying connected with Apple Music—they become entwined with the brand, making it a staple in their digital lives.

Moreover, introducing a student tier would position Apple as a more inclusive and accommodating brand, recognizing the financial challenges students face and offering solutions that are both practical and appealing.

It is a step that aligns with Apple’s image as an innovator and customer-centric leader in the tech industry.

In a market where competition for subscription services is fierce, Apple has an opportunity to stand out by broadening its reach and strengthening its relationship with younger consumers.

The potential introduction of an Apple One Student plan could be a game-changer, not just for students looking for value, but for Apple as it solidifies its foothold in the lives of the digital generation.

So, Apple, are you listening?

The students are calling, and they might just be your next wave of lifelong customers.

Author

  • LNGFRM Team

    Frank DiBernardo handles LNGFRM's Foodie and Miscellaneous writing tasks. He's always getting ideas from users, so don't be afraid to send an email to the editor.

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