In case you don’t know what a food YouTube channel is. It’s a video channel made on a channel that usually consists of some sort of food on a plate.
It can be a blog, a video or a documentary.
It’s a really popular format and it’s still gaining popularity in terms of numbers and now has more than 10 million subscribers on YouTube. You can find out more about it here.
The real question is what does a food YouTube channel mean to you personally?
For some people, it’s a way to share their passion for food, whether it’s a recipe or a dish. For others, it’s a way to learn new skills to make the dish for example.
There are many reasons why people make food YouTube channels and there are plenty of good reasons why you should.
There are many ways to present your channel to the public and most of them mean the same thing.
1. A good presentation can make or break a video
If your food YouTube channel name has a great and memorable name, this will set the tone for your channel and what it’s about.
Think about it this way. If I was to watch a video on car repair but I found the name of the channel was some random guy’s cat’s name, how would I be expected to feel?
Imagine it like this, if your channel name is your cat’s name, then your videos would likely just make you feel sad.
This also applies to other things as well, for example, if you create a food YouTube channel but you call it:
- The Vegetarian Beef Fuckery
- Go Vegan!!
- Quinoa, Grain Starch & Fried Onion Ramen
You might end up with a lot of viewers getting excited about your videos, but not a lot of people becoming followers.
Now, if you come up with something like:
- The Red Nigga Shits Watermelon Juice
- Easy Vegan Ramen
- Easy Meatball Minestrone
You may get more followers, but your videos will have higher engagement.
Also, an identity as a vegan and/or a vegetarian or even a non-vegan person needs to be represented on the channel.
Why? Because people always seem to associate a certain group with veganism or even vegetarianism.
Maybe this is just my opinion, but I think that, based on a lot of research, the act of vegetarianism is still mostly seen as an issue, that some people (for example, gay people) will choose to deal with in different ways, instead of sticking to vegetarianism.
If your channel title or identity doesn’t represent the group you’re trying to represent, then your channel title might be something like:
- My Vegan Channel.
- Vegan Ramen.
- Red Nigga Shits Watermelon Juice.
The video for Red Nigga Shits Watermelon Juice might get a few views, but there’s no way that the video for The Red Nigga Shits Watermelon Juice will get the same number of views.
2. Think about the relevance of your name to your brand
The type of audience you have and the type of brand you want to create has a lot to do with your title or identity.
This is important because if you’re promoting a vegan brand or cooking brand, your channel name will not be able to accurately describe or represent what you want your channel to be about.
So, if your channel name is Red Nigga Shits Watermelon Juice, it’s better to have a title that describes what you are.
A good example would be:
- The Vegan Sandwich Express
- Quick Vegan Cooking Routine
Or, if your channel name is Quick Vegan Cooking Routine
- Chef Vegan: Quick Vegan Cooking Routine
- Mushroom Vegan: Quick Vegan Cooking Routine
- Cooking Vegan: Quick Vegan Cooking Routine
- Chicken: Quick Vegan Cooking Routine
- Vegetarian: Quick Vegan Cooking Routine
Or the most obvious one:
- Quick Vegan Cooking Routine
3. Quality of video is key
Your channel title needs to be catchy, easy to pronounce and highly identifiable.
As mentioned earlier, if your channel name is some random guy’s cat’s name, you might end up with an audience that isn’t really excited about your channel.
On the other hand, if your channel name is my company’s name, then it’s likely that your audience would be excited to check out what you’re doing and subscribe to you.
In fact, I’ve been seeing some examples where people have been creating names like:
- My Vegan Cooking Routineking Routine
(Another question I sometimes get is where can I find a good guide to make video titles.)
However, if I were to give you some words to work with, these are some that could work for a name.
Light: As a Vegan, you should have some light in your videos. Maybe even some animal images.
Green: The color of your channel name is green, it will reflect your personality.
Family: As a family man, you should show off some of your children (or yourself)
Meat: Of course. If you have a meaty problem.
4. Have a purpose and stay close to it
There’s no point in going about promoting your channel and product without a purpose.
Your channel name will help to set the tone for your content and help the audience get what you’re going to be about.
If you want to get paid to travel around the world and teach cooking, then you have to have a channel title like this.
Or if you want to donate food to your neighbors on a regular basis, you have to have a title that helps the audience understand that.
There’s nothing worse than a vegan or vegetarian channel name that doesn’t go far enough to show who they are.
It’s important that you know exactly what your audience wants from you and what the message of your channel is.
(This is sometimes called branding and it’s a key part of how many people market themselves online.)
In fact, a lot of people have a section on their profiles called the “about me” section.
I don’t think I’ve ever seen someone else’s about me section that doesn’t have at least some kind of mission statement.