Popular Science is stepping into the future with a new FAST channel, aiming to make science more accessible through engaging digital content. This innovative platform promises to blend traditional storytelling with modern science communication, inviting viewers to explore the wonders of the universe.
In a world where scientific curiosity is often stoked by the glow of a screen, a new chapter of discovery is set to unfold.
Popular Science, a venerable name in science journalism, is leaping into the realm of digital streaming with its own FAST (Free Ad-supported Streaming TV) channel.
This move, orchestrated by Toronto-based Underknown, signals a bold new era for the 151-year-old publication, promising to bring the wonders of science to a wider audience.
The channel will be accessible on platforms such as FUBO, Plex, Sling Freestream, Vizio, and Local Now.
It is not just another entry into the crowded streaming market but a carefully curated experience, aiming to be a hub for live rocket launches and a platform for series like “This Week in Spaceflight” and “Starbase Update” from NASA Spaceflight.
With content from YouTube science creators like Hacksmith and Complexly, alongside Underknown’s own productions, the channel endeavors to blend the rigorous storytelling of Popular Science with the dynamic world of digital content creation.
Steve Hulford, CEO and co-founder of Underknown, encapsulates the ambition behind this venture when he states, “We’re thrilled to bring the storied Popular Science magazine to its own TV channel, extending its legacy of reliable storytelling and innovation.”
This sentiment rings true as the channel aims to become not just a repository of scientific content, but a lodestone for enthusiasts eager to delve deeper into the universe’s secrets.
Popular Science, under the stewardship of editor-in-chief Annie Colbert, has always sought to make science accessible.
This new venture is a testament to that mission, opening up unprecedented avenues to engage audiences with fresh content and innovative storytelling.
It is a marriage of the old and the new, where the print heritage of Popular Science meets the cutting-edge capabilities of digital media.
The strategic backing of Recurrent Ventures Inc., which owns the Popular Science trademark, ensures that this new venture is built on a solid foundation of brand recognition and trust.
Meanwhile, acTVe, a FAST channel management company, is tasked with the intricate logistics of launching the channel across multiple platforms, promising a seamless viewer experience.
Geoff Clark, CEO of acTVe, succinctly captures the essence of this collaboration by noting that Underknown’s exceptional content and taste, combined with Popular Science’s renowned brand, created the perfect formula for a premium streaming network.
The channel is poised to be more than a mere extension of the magazine and is envisioned as a vibrant community for curious minds.
With this strategic leap into the world of streaming, Popular Science is not just adapting to the digital age—it is setting a new standard for how science can be communicated, celebrated, and explored.
The fusion of traditional journalism with innovative digital content holds the promise of a thrilling journey for viewers, where every episode is a step deeper into the vast, uncharted territories of human knowledge and imagination.
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