As a real estate agent, your success in earning money from your business depends largely on how well you market yourself. You will need to know what tools work for marketing yourself and use them consistently to draw in new clients or people come back when they are asked about services they have previously received.
You can’t afford to be shy of sharing your expertise nor can you underestimate the importance of establishing a reputation as someone who helps others succeed in the industry.
When potential customers hear great things about you, they will want to do business with you and thus create more sales for your company. When they find you hard to reach or don’t get replies after sending messages, this can hurt your promotional efforts.
It is important to establish strong relationships with other professionals in the field so that you are not left handling the bulk of their business alone. By doing so, you will at least feel more supported and knowledgeable, which both help your career.
There are many ways to promote your property agency, but no one method is better than another unless there is a drastic change in performance. What works for one agent may not work for you, so it is best to try out different approaches until you find something that brings in results.
Marketing your brand
As mentioned before, being seen as someone who goes the extra mile is one of the most powerful marketing strategies you can use to build trust with potential clients. Your personal style and branding are key pieces in creating this perception.
How you present yourself is an expression of who you are as a person and what you believe in. People will form opinions about you based on these things.
For example, people may think that someone who dresses richly and luggages expensive gear demonstrates a lack of self-value or confidence in themselves. Or they might assume that someone who is well dressed is too focused on appearances to work hard enough on their career.
You want to be sure that your appearance matches how you feel about your profession and yourself. This way, people won’t perceive any false images or statements.
People also talk about jobs they like or don’t like via word of mouth.
Build a great website
As we have discussed, being competitive in the real estate industry requires having a solid marketing strategy that includes your online presence. Starting with a strong web presence is an important first step towards dominating your market!
Running your business’s website from within the Hire WordPress or another similar blogging platform will make it easy to update and manage. This gives you more control over how your site looks and functions, which helps set you apart from others who may use different software.
Your website should include your real estate agent business name and logo, as well as contact information for yourself and the office. It should also include details about what services you offer, including listing presentations, price lists, and other promotional material like brochures and flyers.
Lastly, your website should contain a clear call to action (CTA) — something that encourages people to interact with your business. A good way to do this is by offering users a chance to speak with or meet you at a show, conference, or open house.
Get a website certificate
Having your own domain name is one of the most important things to have as an agent when it comes to marketing yourself online.
It’s more than just having a web address, it’s proving who you are, what you stand for, and creating an image that people will associate with you.
By having your own domain name, you can easily promote yourself by using SEO (search engine optimization) tools to build up their presence so they list you higher.
Most agency websites use Squarespace or Site Builder to create theirs, which offer free trial accounts.
You can take advantage of this to see if this style fits you before investing in the paid version.
Become a social media presence
As we know, being an agent means having a business ready to go at all times. This includes having a great marketing strategy that works for you.
As such, one of the most important things agency owners should be focusing on is their online reputation. People will do research about your business before they work with or hire you, so making sure to leave a good impression is essential.
That’s why it is very important to have a social media presence! While many people feel that real estate agents already have enough followers on Facebook and Twitter, this isn’t necessarily the case.
Agent accounts still need to be updated, pictures needs to be adjusted, and comments need to be thoughtful and relevant.
Find your unique angle
As mentioned before, being able to market yourself is an essential part of becoming a successful real estate agent. But what you say about yourself as a person is just as important as what you say about your career.
Your personal brand will determine how people perceive you and whether or not they feel comfortable working with you. It can have a big impact on their trust in you and even themselves if they believe that you don’t deserve our investment money then we certainly won’t invest it in you!
So how do you develop yours? By asking yourself questions like “What makes me different? What am I good at? What are my strengths?” and by thinking about ways to convey these things to others.
You could make a short speech about this for the rest of your life, but the only way to truly know if something works is to try it out. So go ahead and give it a shot — you have nothing to lose except time investing in yourself.
Be consistent
Consistency is one of the key factors in marketing anything, including your real estate career. This means showing up at the same events, posting pictures of the house you’re trying to sell on social media consistently, responding to comments on Facebook and other sites similarly, and staying organized with all of your business materials and information.
As an agent, consistency will be needed no matter what type of sales you make – for example, whether you are trying to find new clients or keep current ones.
Consistency can help ensure the success of your marketing efforts, but it also helps create trust in potential customers. If people see that you always put effort into promoting your services, they may feel more comfortable working with you than if you never appear to care about your job.
How can you show people that you are invested in your career? Share your successes and failures with the world! People who follow you on social media and look through your photos and posts get some sense of you as a person, which can motivate them to work with you.
You can take extra steps to showcase yourself by hosting community meetings, attending conferences, and giving presentations. Having someone go along with you makes it more believable and gives you their validation.
Link your website to the rest of your marketing
As seen in the earlier section, if you don’t have any exposure then people won’t know who you are or what you offer. Your online presence is an essential part of building your brand and image as a real estate agent.
Your web presence can be very specific or general depending on whether you want to target one area or spread your message across the board.
Targeted sites like Google+, Instagram, and Facebook are great ways to promote yourself as an agent while also giving your business more exposure.
By having a social media account for your business, you will get free advertising from all three of these websites. People use social media to connect with others so by being active on them, you will gain followers and recognition!
General blogs and websites like Medium and Tumblr are good sources of income via advertisements and sponsors. You can pick and choose which types of posts you would like to advertise in, making it better than no advertisement at all.
Know your market
As a real estate agent, you will be competing with other agents in your area for business. You can’t just sit back and expect people to come to you. What sets you apart from the rest is knowing your local market and how to position yourself within it.
Your marketing strategy should include understanding who your target audience is, what they want to know about you, and how best to tell them all this. This article has some helpful tips that will help you get started as an effective real estate agent marketer.
