Cognyte Secures $20 Million Expansion for AI-Driven National Security Analytics
The expansion introduces agentic decision flows to bolster investigative capabilities for a national security agency in the EMEA region.
Score, a decentralized AI, is revolutionizing sports analytics by extracting precise, real-time data from video, already generating significant revenue in high-stakes betting. This powerful computer vision engine, which objectively quantifies player performance, is poised for broader applications beyond sports, aiming to be the “optic nerve of AI.”

In the relentless march of artificial intelligence, where grand pronouncements often outpace tangible results, a quieter revolution is taking shape, not in the gilded towers of Silicon Valley, but in the gritty, pixelated world of sports footage.
This is the domain of Score, Bittensor subnet 44, a decentralized AI entity quietly, yet profoundly, transforming how we perceive and predict human activity, starting with the beautiful game.
Score isn’t the product of a visionary chasing a nebulous future; it emerged from a pragmatic need.
Max Sebti, alongside his co-founders, set out to solve a very specific problem for a sports hedge fund: how to extract granular, real-time data from global football matches to inform high-stakes betting.
Traditional data sources simply couldn’t keep pace or deliver the required precision.
So, they built their own solution – an AI system capable of tracking every player movement, modeling behavior, and predicting outcomes, all from video.
What began as a bespoke client deliverable has blossomed into one of the most ambitious computer vision projects in the decentralized AI landscape.
“We collect, we model, and we predict,” Sebti articulated in an interview, emphasizing the relentless, frame-by-frame scrutiny.
Score doesn’t just watch; it understands.
It transforms raw video, even low-quality footage, into structured intelligence, simulating alternate scenarios and meticulously scoring each player’s impact on every phase of play.
The efficacy is undeniable: one betting syndicate is reportedly allocating a staggering $300 million in assets under management this coming season based directly on Score’s outputs.
This isn’t a startup seeking validation; it’s a revenue-generating powerhouse, and rapidly so.
Nigel Grant, Score’s co-founder and a seasoned tech executive, cuts to the chase regarding its rapid ascent.
In the nascent, often speculative, realm of decentralized AI and the Bittensor community, he asserts, “What will matter to your survival… is the answer to the question, are you delivering revenue?
Those that don’t will be history.”
This unwavering focus on tangible value and immediate utility is a refreshing counter-narrative to the hype cycles that frequently plague emerging technologies.
Score is not merely demonstrating potential; it is actualizing it.
While its genesis lies firmly on the football pitch, the underlying computer vision engine powering Score possesses a far broader utility.
The ability to extract meaningful data from even poor-quality video footage is a game-changer.
Sebti highlights this as their paramount advantage, noting, “That’s what clubs are excited about — eyes on all the pitches where there’s a camera.”
This capability transcends sports, opening doors to diverse applications such as sophisticated retail theft detection, objective resolution of insurance disputes, and even predictive diagnostics in healthcare.
Anywhere a camera is present, Score’s analytic prowess could unlock unprecedented insights.
Yet, sports remain its proving ground, a crucible for refinement.
With the expert guidance of data scientist Peter Cotton, Score is pioneering a model that assigns a quantifiable, real-time value to each player’s contribution.
“We’re looking at whether a player is giving a plus or minus contribution to the successful outcome of a move,” Grant explained, underscoring the granular, frame-by-frame analysis.
This is Moneyball, reimagined and brought on-chain, offering an objective lens on player performance that strips away bias and subjective opinion.
This granular performance data also unlocks unparalleled opportunities in global scouting.
Sebti proudly states their system can ingest game footage from virtually anywhere — remote village pitches, obscure amateur leagues, youth tournaments — and benchmark every player to the same rigorous standard.
To ensure the models are finely tuned to the nuances of talent identification, they’ve even enlisted the expertise of Arsenal’s former international chief scout.
The objective is elegantly simple: track the true signal, ignore the inherent noise.
“We’re trying to abstract and quantify everything that can happen on the pitch,” Sebti affirmed, “And don’t get biased by what we think.”
In the burgeoning arena of AI visual intelligence, Score, despite its innovative decentralized architecture, faces formidable competition.
Tech titans like Amazon Rekognition, with its comprehensive deep learning algorithms for real-time video content analysis, Microsoft’s Azure Video Indexer, offering deep insights without requiring machine learning expertise, and Automation Hero, with its advanced OCR for document processing, all command significant market share.
These centralized behemoths were largely built within the traditional AI ecosystem, a stark contrast to Score’s open-source, decentralized ethos.
Score’s approach is not merely different; it is intentional and fundamentally disruptive.
“We want to be the optic nerve of AI,” Sebti declared, encapsulating their vision.
“We’re going to allow everyone to plug their eyes into that.”
This modular design is a strategic masterstroke, enabling developers, researchers, and companies to build and innovate atop Score’s robust core infrastructure without needing to reinvent the wheel.
The foundation is laid, the models are perpetually training, and the potential use cases are boundless, waiting to be discovered and implemented by a collaborative community.
For other founders contemplating the leap into decentralized AI, Sebti’s advice is direct and unvarnished:
“Pick Bittensor.
Find an asymmetry — something extremely complex to solve but easy to verify.
And embrace the feedback.”
It’s a philosophy rooted in practical execution, not theoretical musings.
Score is a testament to this principle, demonstrating that the future of AI is not just about grand algorithms, but about practical solutions, real-world revenue, and a decentralized architecture that empowers collective intelligence.
It’s not theory; it’s happening, now, one frame at a time.
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