NEWS

Transforming Data Management: Embracing Automation for Competitive Advantage

Data management is evolving as companies adopt automation to harness their data’s full potential. Embracing this shift not only streamlines processes but also empowers data professionals to drive innovation and success.

By
LNGFRM Team
Published March 10, 2025
Image courtesy of Forbes

In the digital age, data has emerged as the crown jewel of corporate assets—a treasure trove waiting to be harnessed for competitive advantage.

Yet, as corporations continue to stack their riches in the cloud, the management of these data assets often lags behind, resembling a medieval fortress guarded by outdated tools.

Gil Nizri, CEO of the database automation startup DBmaestro, poses a provocative question: “If we trust machines to guard the treasure, why are we still digging the moat with a spoon?”

The staggering statistic that 403 billion gigabytes of new data are created daily underscores the urgency for a paradigm shift in data management.

As companies dive headfirst into the AI-driven future, they are re-architecting their IT infrastructures to prioritize their “data stack.” This involves integrating internal data silos with external data sources, a task that appears as daunting as it sounds.

DevOps, a movement that fuses development and operations, has revolutionized software delivery with its emphasis on collaboration, automation, and continuous improvement.

Yet, Nizri identifies a critical oversight in this technological evolution: the “20% Database-DevOps-Gap.” While software applications enjoy streamlined, automated updates, databases—housing the very data that fuels these applications—remain ensnared in manual processes.

The consequences of this oversight are costly.

Manual database release management, as Nizri describes, is a Herculean task in today’s complex IT environments.

Picture this: a company with 220 applications, each running in four different environments, undergoing 30,000 database changes annually.

The manual approach is not only error-prone and time-consuming but also a potential minefield for security breaches and compliance failures.

The promise of database release automation is nothing short of transformative.

Imagine accelerating from one code release every three weeks to 2,400 releases per month, or whittling down code deployment time from six days to a mere 15 minutes.

Such efficiency not only propels companies ahead of competitors but also enhances the roles of data professionals. Freed from the monotony of rote tasks, database administrators and DevOps engineers are elevated to strategic stakeholders, empowered to drive data-driven business solutions.

It’s a compelling vision—one where automation augments human potential rather than replaces it. As Nizri puts it, “I never saw automation replacing a data-related employee. It just gives them more power and the ability to do more interesting and impactful work.” The rise of generative AI has only heightened the demand for robust data capabilities.

Randy Bean’s reporting on a recent survey of Fortune 1000 leaders reflects a growing investment in data quality and innovation. Indeed, data has become a primary driver of economic success in the 21st century, a sentiment echoed by Tom Davenport, who notes its pivotal role in business and societal innovation.

As corporations stand on the precipice of the AI era, the call to upgrade data management to meet 21st-century capabilities is more pressing than ever.

The path forward lies in embracing automation not as a threat, but as a tool for unlocking the full potential of their most valuable asset—their data.

In doing so, they transform from mere guardians of the treasure to pioneers charting the course of future success.

Author

  • LNGFRM Team

    Frank DiBernardo handles LNGFRM's Foodie and Miscellaneous writing tasks. He's always getting ideas from users, so don't be afraid to send an email to the editor.

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