A growth mindset that sets goals and achieves them is important for people to perform better.
As a writer, I always aim to create at least one hour of creative writing each day, but I often forget this goal.
I write articles, blog posts, client documents, and emails instead.
If I don’t write that time every day, my mind switches to completing tasks related to my day job, or my day job chases me around my thoughts.
I believe that if I write at least one hour a day, I will be much more productive and able to produce more than I can with my day job.
Today, I have challenged myself to write a new article for my newsletter at least once a week.
Most of the articles are short and provide insights and actionable techniques that I have used to help myself grow.
New unique ideas
Conversation and content, combined with collaboration and content, can be what separates you from the competition.
But it’s not enough to just have these ideas. You need to be able to get the idea out and execute it.
- What’s the deal with the exact way you want to build your site?
- How do you handle your hosting bills?
- What are you doing about email and marketing?
- What can you improve about your blogging platform?
I believe that by doing this, I’m more able to think of solutions to my problems.
It also enables me to look at my business from a variety of perspectives.
Discourse in open source communities
I strongly believe that knowledge and skills that get shared through open source communities should be implemented into our day-to-day businesses.
I think people build a lot of value by sharing their knowledge. For example, you have an idea and you want to make it available to the world.
Open source communities are available online to assist you with your project.
But you don’t have a project, so you can’t do it. How about you build an entire tool that you can share with your community?
How about you host this community on your own server?
I believe that there are many advantages of having a community of like-minded people around you, such as increased productivity, increased learning, and more open innovation.
Here’s one of the open-source communities I am involved with.
This brings me to my topic of the day. What I call the “curiosity gap”, or how to break the silence around the problem we are trying to solve and see other perspectives.
How to break the silence around your problem
In our book Emotional Agility, we explain that most of the time, when we are solving a problem, we focus on just one or two variables at a time.
For example, if we are trying to improve sales numbers, we think about “Selling more leads” or “Increasing the number of sales calls”, or “Increasing the conversion rate”.
These might be the first two variables we focus on. Then we focus on “Sending more calls” and “Increasing conversions”.
At this point, we are probably not thinking about “Ease of contacting the right people”, “Ease of exchanging information”, or “Building a community around the solution”.
When we only think about one variable at a time, we’re “boxed in”. This makes it difficult to think outside the box.
This is called the “Curiosity Gap”. As an entrepreneur, you must break this silence around your problem and let others help you think differently.
This will enable you to break out of the box and think more creatively.
Here’s a great example:
When Google rolled out their first Gmail product, they were driven by customer needs, rather than their marketing department’s requirements.
They saw the opportunity to increase their sales by letting their customers communicate more easily, but they did not market the product as such.
They created a simple product that solved the problem for many of their customers but failed to market the product as such.
They failed to act like a product company, rather than a marketing company.
They failed to take the chance to reach their target market with their product, who might actually use this new, better way to communicate with their customers.
This failure of not marketing their product holistically led to the first “Google Goggles”.
This is one of the core reasons why Google was one of the most disruptive companies of the 20th century.
How can you break the silence around your problem and let others help you solve it?
By moving away from thinking only about one problem at a time and going for holistic solutions to your business problems.
Step 1. When solving your problem, ask yourself, “How do we create a fundamental shift in how we go about solving this problem?”
Step 2. Before you jump into brainstorming solutions, ask yourself the following questions:
- If I could make anyone’s thing easy for my customer, what would that thing be?
- How would my customer know about my solution?
- What is the main reason why people give me feedback?
Step 3. After you’ve completed the above steps, start brainstorming with a blank document.